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20th August 2025In economic turmoil, consumer behaviour shifts from rational spending to emotional survival. For marketers, this means understanding that people buy feelings, not products. Whether we’re discussing matcha, Labubu collectables or Beanie Babies, emotional and psychological…
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24th July 2025The Good: efficiency, insights and scale There’s no denying it… AI has transformed the way we work. Mostly for the better. It can analyse mountains of customer data in seconds, churn out tailored content ideas,…
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30th June 2025Intro Wimbledon isn’t just a tennis tournament; it’s a British institution. In 2024, the BBC’s coverage of Wimbledon was streamed 50.2 million times on iPlayer and BBC Sport online during the two-week competition, with a…
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28th May 2025Rolex, Apple, De Beers, Absolut Vodka, multibillion-pound powerhouses. With virtually limitless marketing budgets, the possibilities are endless. These brands are prime examples of iconic brand marketing at its finest. However, not all brands achieve this…
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30th April 2025Black Mirror Season 7 was back with a bang this month. Obviously like any sane person I blitzed through it. One episode that really stood out to me this season was “Bête Noire”. Twisted and…
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27th March 2025The advertising world is evolving, and brands are no longer just targeting us—they’re targeting our furry friends too. Yes, you read that right. Sensory marketing, once the domain of human-centric campaigns, is now sniffing its way…
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27th February 20252025! It’s a new year, and the future is bright for advertising. Hopefully, it will be filled with shiny, glorious ads and an unrelenting need for mass consumerism, creating solutions to problems that didn’t initially…
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13th January 2025New year. New start. New promises. We might not be the greatest fans of New Year’s Resolutions, but we can’t deny it’s a great opportunity to really take stock of your marketing and ask the…
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16th December 2024An ugly looking toy lies on the floor. He’s called Ray. He sings a depressing song lamenting the fact he is no longer loved. There’s a depressing looking dog watching on. Then Ray gets hit…
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