Idea

We positioned AviPro Salmonella Duo as the only live, dual-strain vaccine that offers powerful and long-lasting direct protection against both Salmonella Enteritidis and Salmonella Typhimurium. The lion imagery – a symbol of power and strength – was used to visually capture the unique, protective qualities of the vaccine. This campaign delivered the message that AviPro offers superior protection, essential for long-term Salmonella risk reduction, and reinforced the importance of direct protection as a differentiator in the market.

Impact

The campaign was rolled out across print and digital platforms, including technical brochures, detailed product guides, press and digital ads, exhibition stands, videos, and email communications. It focused on educating vets and producers on the unique benefits of AviPro’s dual-strain direct protection and reducing their complacency around Salmonella risks.