Idea

The campaign used the story of the ‘Three Little Pigs’ to convey that relying on outdated methods like zinc oxide is like building with straw or sticks – leaving producers vulnerable. Coliprotec, like the brick house, is the smart choice, offering the only oral vaccine protecting against the wolf of E. coli F4 & F18. The creative concept illustrated that without Coliprotec, farmers risk sick pigs and slow growth, while vaccinated pigs reach market weight faster, reducing the impact of PWD.

Impact

The campaign featured print and digital ads, webpage banners, sponsored content, and information guides. Visually, it contrasted sick pigs with healthy ones protected by Coliprotec, reinforcing the message that testing is essential with vaccination being the solution to E.coli F4/F18 induced PWD – Helping deliver a healthier and more profitable pig production.