Idea

The “Journey Through the Gut” stand concept brought Protexin’s biotic message to life, guiding veterinarians through a series of immersive, wooden archways representing different stages in the gut microbiome. This innovative structure captivated attention, utilising Protexin’s biotic message through information touchpoints to create a distinctive, educational experience.

Impact

Designed with the audience in mind, the stand offered interactivity and data-capture opportunities like a digital educational game, Happy Hour drinks, a caricaturist and sweet pouches as giveaways. Strategically placed floor tiles and Happy Hour invites drove footfall, while on-stand seating allowed for deeper conversations. The stand design balanced brand consistency with innovative, inviting features, creating a memorable experience for all attendees.