Instagram just gave its wordmark (logo to everyone else!) a bit of a shake-up. The reason? It hadn’t changed in the last decade. Timothy Taylor’s, the 168-year-old British beer brand, has also just refreshed their… Read More

A World Cup is never just about football. It’s also about brands. The brands who create a storm despite not being an official sponsor. Levi’s censored logo anyone? The brands whose ads are like summer… Read More

The World Cup. The 250th Anniversary celebrations. Two of the biggest events being held this year are in the US but with political turbulence, heightened security and international tensions, it wouldn’t be a massive surprise… Read More

Ask a roomful of marketers what makes a successful campaign and chances are someone will mention ROI within the first few seconds. And that’s fair enough. Marketing costs money and companies want to know what… Read More

Running a business is never easy at the best of times. And then you have some muppets go and steal 12 tons of the limited-edition chocolate bars you’d had specially created to celebrate a sponsorship… Read More

We are told AI is the next best thing. It’s going to revolutionise the world. We are told it will be an inevitable part of the technological evolution, and we’d better embrace it or be… Read More

High inflation, trade disruptions, ongoing wars, rising prices, Donald Trump. A new year might symbolise hope and new beginnings, but sadly it looks like 2026 is going to be a continuation, if not an acceleration,… Read More

Buzzwords! They arrive on the scene seemingly out of nowhere, start to be used by all and sundry, become over-used, end up morphing into clichés and then fade back into obscurity. But while they are… Read More